Is It Worth It!?

What determines the value of a work of art? One of the most discussed, and at the same time most elusive, questions of the contemporary art market is at the centre of Jan Strejcovský’s situational satire. Controversial art collector Robert Runták, gallery owner Olga Trčková, and intermedia artist Jiří David reflect on this from their respective positions. From the mosaic of confident statements and unlikely encounters between different worlds and opinions, it emerges that story, reputation, time, taste, emotions, trends, and contacts all play a role. Ultimately, however, it is mainly about agreement. Between those who create art, and those who pay for it. Strejcovský’s film also plays with the beliefs and expectations of the audience. Perhaps we are watching reality, perhaps a mystifying provocation.

Jan Strejcovský’s first feature-length documentary. The film’s distribution premiere took place in November 2025.

Jan Strejcovský (b. 1991) is a graduate of the Department of Documentary Film at FAMU. He has made documentaries about film director Igor Chaun (Igor's Big Emotion), the Slav Epic (Slav Epic Complex), and a corporate perception of reality (Corporate Rules). He occasionally works as an actor, and is the co-founder of the production company GPO Platform.